Industry Business Network 4.0 – Germany

Great interest: Economic Council from Malaysia informs at the association

The Industry Business Network 4.0 e.V. received a high-ranking visit. A business council from Malaysia came to the East Coast Economic Region Development Council (ECERDC) to learn about the association and the topic of Industry 4.0 at the association’s headquarters in Bad Wörishofen, Bavaria.


The response to the work of the Industry Business Network 4.0 is growing and growing. The work of the association with its strong partners such as the TÜV Süd, the Fraunhofer-Gesellschaft or the University of Augsburg draws its circles around the world. Now the SME Initiative has received a business delegation of high-ranking representatives from Malaysia at its association headquarters in the Bavarian town of Bad Wörishofen. Led by CEO Datuk Seri Jebasingam Issace John, the East Coast Economic Region Development Council (ECERDC) learned about Industry 4.0 in general, as well as the work and goals of the association in particular.

Visit to the Industry Business Network 4.0 Test Center. Informed themselves at Industry Business Network 4.0 in Bad Wörishofen: Malaysia’s “East Coast Economic Region Development Council” (ECERDC). From left: Andreas Kaiser (Senior Sales Expert Microstep Europa), Bernhard Schutte (Industry Expert / Advisor), Datuk Seri Jebasingam Issace John (Chief Executive Officer ECERDC), Johannes Ried (Head of MicroStep Europa), Nurliza Ahmed (Senior Manager Business Development Corporate Strategic Planning Division ECERDC), Mohd Imran Abd Latiff (Manager Investor Management Division ECERDC), Radin (Delegation Driver ECERDC), Konstantin Kernschmidt (Project Leader Industry 4.0 MicroStep Europa).

Konstantin Kernschmidt, project coordinator Industry 4.0 in the association, introduced the SME initiative, highlighted the current status of the association’s projects and answered the numerous questions of the council members on the topic of smart factories. The tenor of the group around CEO Datuk Seri Jebasingam Issace John: In Malaysia as well, small and medium-sized enterprises are a hugely important factor in the economy as a whole, driving many innovations forward.


After a tour in the Industry Business Network 4.0 Test Center and the MicroStep CompetenceCenter South, the demonstration and training center of the world leader in automated plasma cutting, the representatives of the host MicroStep Europa, the Industry Business Network and the ECERDC took a souvenir photo. The conclusion of the Malaysian delegation: an exciting project with a lot of potential, which will attract international interest.

The East Coast Economic Region Development Council (ECERDC)

The East Coast Economic Region Development Council (ECERDC) is a council of senior representatives of the Southeast Asian state of Malaysia. It is a organisation created to promote the socio-economic development of the East Coast Economic Region (ECER). The ECERDC plays a leading role in setting guidelines, formulating strategies and developing socio-economic development strategies for the economic region by promoting and facilitating investment in the region.